Solution Brief

IBM Security: Deliver digital trust

Build your digital transformation on trust

Smart organizations view digital trust as a cornerstone for great customer experiences, a protector of revenue streams and a driver for operational efficiency. But organizations also realize that, to be effective, digital trust solutions need to be frictionless for users, seamless across devices and consistent across omnichannel platforms.

IBM Security solutions

Deliver digital trust through an integrated, holistic approach that combines multifactor authentication, identification, risk management, fraud detection and threat intelligence from the leader in security, IBM.

Build trusted user experiences

Create a trusted identity exchange that is seamless and frictionless for users.

Drive business growth

Support secure, omnichannel interactions that foster stronger digital relationships.

Achieve operational excellence

Reduce security costs with service- and cloud-based systems that scale easily.

​Build trusted user experiences

Digital relationships present unique security challenges around identity and trust. IBM Security solutions enable organizations to verify and authenticate digital identities across a variety of devices and channels in a seamless, frictionless and secure fashion to create better customer experiences.

Bring digital trust to the new and guest user experience

IBM Trusteer introduces Pinpoint Assure, designed to establish a trusted digital relationship based on advanced intelligence and global visibility during new and guest user account creation.

IBM Trusteer provides continuous digital identity assurance across omnichannel platforms through a mix of powerful analytics and real-time threat intelligence. If elevated risk factors are detected, IBM Trusteer transparently adds more security to test and establish trust using advanced AI and machine-learning mechanisms.

IBM Cloud Identity delivers frictionless security with single sign-on (SSO) and social media login methods of identification, as well as advanced multifactor authentication (MFA). Using real-time risk assessments, IBM Cloud Identity delivers a stronger line of defense — without creating barriers to engagement — through multiple authentication methods including device-based verification, facial recognition, biometric scans and more.

IBM Cloud Identity makes it easy for organizations to add multifactor authentication to their digital applications. Application developers can add out-of-the-box MFA capabilities through the IBM Verify app or easily integrate IBM’s MFA technology directly into their app through the IBM Mobile Access Software Development Kit (SDK).

IBM Identity and Access Management Services can help organizations plan, design and deploy digital trust solutions. IBM services provide the expertise and insight to ensure that trust is embedded in every digital customer interaction.

What is your single biggest investment in digital trust technologies this year?

% responds improve security of user authentication and account access

% responds reduce friction in the customer experience

% responds build customer loyalty

% responds steer customers away from more expensive channels (e.g., call center)

Improve security of user authentication and account access

Reduce friction in the customer experience

Build customer loyalty

Steer customers away from more expensive channels (e.g., call center)

​Drive business growth

Digital trust drives more user engagement across your digital channels, which leads to higher revenue. IBM Security solutions deliver seamless, secure omnichannel experiences that allow good actors to move fluidly through your digital channels while blocking bad actors from doing the same. IBM Security solutions also protect your brand integrity by blocking cyberattacks such as identity theft and data breaches.

Evolve your digital trust strategy with experienced experts

Identity and Access Management (IAM) programs are at the core of your digital trust initiatives. IBM IAM Services can help you tackle your toughest IAM challenges with world-class experts and consultants.

IBM Trusteer gathers real-time threat intelligence to provide up-to-the-minute protection against global threat signatures and attacks. This intelligence is automatically distributed throughout the IBM security system to provide holistic security against new and potentially devastating cyberattacks. In addition, IBM Trusteer detects an endpoint’s security status and proactively blocks devices that have been compromised or infected with malware.

IBM Trusteer includes cognitive fraud detection and artificial intelligence to help identify hard-to-detect cyberthreats. As IBM Trusteer identifies new threat intelligence, it can self-tune its algorithms based on this intelligence to detect new threat models and attack signatures.

IBM Cloud Identity brings valuable contextual information into the security process, analyzing user behavior (e.g., device information, time of day, location, application access signature) to establish trusted digital relationships that evolve and adapt over time. This information is also used to identify low- or high-risk behavior that can trigger additional security safeguards.

IBM Identity and Access Management Services combine expertise and analytics to protect brands and organizations against fraud and other cyberthreats. Our service-based approach to fraud detection and mitigation is designed to help organizations combat the most advanced forms of fraud for at-risk industries including healthcare and financial services.

What is your organization’s single biggest driver to improve digital trust?

% responds reduce costs by channeling customers to digital services

% responds increase security of the digital user interface so we’re not the next data breach story

% responds regulatory compliance pressures

% responds customer demand — our existing tools are not user-friendly

Reduce costs by channeling customers to digital services

Increase security of the digital user interface so we’re not the next data breach story

Regulatory compliance pressures

Customer demand — our existing tools are not user-friendly

​Achieve operational excellence

As security solutions consume more cost and resources, organizations are challenged to find the skills and the scale needed to protect their business. IBM Security solutions improve operational efficiencies with a highly scalable, software-based approach that keeps existing IT resources focused on innovation and provides seamless scalability as demands grow.

Strike a balance between security and the user experience when authenticating users

With IBM Cloud Identity, you can achieve simple, strong authentication through the use of the mobile devices users already carry. IBM Cloud Identity is a key part of a holistic approach to access management and user security.

IBM Trusteer evaluates every session across your omnichannel ecosystem to create a holistic picture of security. This picture is then used to identify and flag abnormal or anomalous behavior for additional security screening. Understanding user and entity behavior across all your channels creates fewer false positives for your Security Operations Center.

IBM Cloud Identity provides a cloud-based identity platform that can be quickly deployed and easily scaled across your entire organization, including cloud-based applications. This reduces the total cost of ownership for organizations and provides them with a high-availability, low maintenance alternative to premises-based security systems.

IBM Cloud Identity also helps organizations reduce the cost of compliance. As new compliance and privacy requirements emerge, IBM Cloud Identity allows organizations to easily approve, restrict or recertify user access to applications and data and have those changes take effect immediately and universally.

IBM Identity and Access Management Services ensure that organizations are ready for what’s next in digital trust technology. IBM’s security experts can build solutions around the latest authentication and identification technologies, including retinal scans, DNA-based authentication and blockchain encryption.

​IBM Security solutions to deliver digital trust

Discover how IBM Security solutions can help your organization deliver better customer experiences, protect revenue and operate more efficiently through the world’s leading digital trust platform.

Discover how IBM Security solutions can help your organization deliver better customer experiences, protect revenue and operate more efficiently through the world’s leading digital trust platform.

Next steps

Deliver digital trust ebook

Explore how to drive revenue growth while protecting your business and brand.

Start your transformation

Learn how to deliver digital trust and protect your business and customer data.

Download the Solution Brief

Save and share this document with colleagues.

Table of contents

IBM Security solutions

IBM Security solutions

Deliver digital trust through an integrated, holistic approach that combines multifactor authentication, identification, risk management, fraud detection and threat intelligence from the leader in security, IBM.

Build trusted user experiences

Create a trusted identity exchange that is seamless and frictionless for users.

Drive business growth

Support secure, omnichannel interactions that foster stronger digital relationships.

Achieve operational excellence

Reduce security costs with service- and cloud-based systems that scale easily.

​Build trusted user experiences

​Build trusted user experiences

Digital relationships present unique security challenges around identity and trust. IBM Security solutions enable organizations to verify and authenticate digital identities across a variety of devices and channels in a seamless, frictionless and secure fashion to create better customer experiences.

Bring digital trust to the new and guest user experience

IBM Trusteer introduces Pinpoint Assure, designed to establish a trusted digital relationship based on advanced intelligence and global visibility during new and guest user account creation.

IBM Trusteer provides continuous digital identity assurance across omnichannel platforms through a mix of powerful analytics and real-time threat intelligence. If elevated risk factors are detected, IBM Trusteer transparently adds more security to test and establish trust using advanced AI and machine-learning mechanisms.

IBM Cloud Identity delivers frictionless security with single sign-on (SSO) and social media login methods of identification, as well as advanced multifactor authentication (MFA). Using real-time risk assessments, IBM Cloud Identity delivers a stronger line of defense — without creating barriers to engagement — through multiple authentication methods including device-based verification, facial recognition, biometric scans and more.

IBM Cloud Identity makes it easy for organizations to add multifactor authentication to their digital applications. Application developers can add out-of-the-box MFA capabilities through the IBM Verify app or easily integrate IBM’s MFA technology directly into their app through the IBM Mobile Access Software Development Kit (SDK).

IBM Identity and Access Management Services can help organizations plan, design and deploy digital trust solutions. IBM services provide the expertise and insight to ensure that trust is embedded in every digital customer interaction.

What is your single biggest investment in digital trust technologies this year?

Improve security of user authentication and account access

Reduce friction in the customer experience

Build customer loyalty

Steer customers away from more expensive channels (e.g., call center)

% responds improve security of user authentication and account access

% responds reduce friction in the customer experience

% responds build customer loyalty

% responds steer customers away from more expensive channels (e.g., call center)

​Drive business growth

​Drive business growth

Digital trust drives more user engagement across your digital channels, which leads to higher revenue. IBM Security solutions deliver seamless, secure omnichannel experiences that allow good actors to move fluidly through your digital channels while blocking bad actors from doing the same. IBM Security solutions also protect your brand integrity by blocking cyberattacks such as identity theft and data breaches.

Evolve your digital trust strategy with experienced experts

Identity and Access Management (IAM) programs are at the core of your digital trust initiatives. IBM IAM Services can help you tackle your toughest IAM challenges with world-class experts and consultants.

IBM Trusteer gathers real-time threat intelligence to provide up-to-the-minute protection against global threat signatures and attacks. This intelligence is automatically distributed throughout the IBM security system to provide holistic security against new and potentially devastating cyberattacks. In addition, IBM Trusteer detects an endpoint’s security status and proactively blocks devices that have been compromised or infected with malware.

IBM Trusteer includes cognitive fraud detection and artificial intelligence to help identify hard-to-detect cyberthreats. As IBM Trusteer identifies new threat intelligence, it can self-tune its algorithms based on this intelligence to detect new threat models and attack signatures.

IBM Cloud Identity brings valuable contextual information into the security process, analyzing user behavior (e.g., device information, time of day, location, application access signature) to establish trusted digital relationships that evolve and adapt over time. This information is also used to identify low- or high-risk behavior that can trigger additional security safeguards.

IBM Identity and Access Management Services combine expertise and analytics to protect brands and organizations against fraud and other cyberthreats. Our service-based approach to fraud detection and mitigation is designed to help organizations combat the most advanced forms of fraud for at-risk industries including healthcare and financial services.

What is your organization’s single biggest driver to improve digital trust?

Reduce costs by channeling customers to digital services

Increase security of the digital user interface so we’re not the next data breach story

Regulatory compliance pressures

Customer demand — our existing tools are not user-friendly

% responds reduce costs by channeling customers to digital services

% responds increase security of the digital user interface so we’re not the next data breach story

% responds regulatory compliance pressures

% responds customer demand — our existing tools are not user-friendly

​Achieve operational excellence

​Achieve operational excellence

As security solutions consume more cost and resources, organizations are challenged to find the skills and the scale needed to protect their business. IBM Security solutions improve operational efficiencies with a highly scalable, software-based approach that keeps existing IT resources focused on innovation and provides seamless scalability as demands grow.

Strike a balance between security and the user experience when authenticating users

With IBM Cloud Identity, you can achieve simple, strong authentication through the use of the mobile devices users already carry. IBM Cloud Identity is a key part of a holistic approach to access management and user security.

IBM Trusteer evaluates every session across your omnichannel ecosystem to create a holistic picture of security. This picture is then used to identify and flag abnormal or anomalous behavior for additional security screening. Understanding user and entity behavior across all your channels creates fewer false positives for your Security Operations Center.

IBM Cloud Identity provides a cloud-based identity platform that can be quickly deployed and easily scaled across your entire organization, including cloud-based applications. This reduces the total cost of ownership for organizations and provides them with a high-availability, low maintenance alternative to premises-based security systems.

IBM Cloud Identity also helps organizations reduce the cost of compliance. As new compliance and privacy requirements emerge, IBM Cloud Identity allows organizations to easily approve, restrict or recertify user access to applications and data and have those changes take effect immediately and universally.

IBM Identity and Access Management Services ensure that organizations are ready for what’s next in digital trust technology. IBM’s security experts can build solutions around the latest authentication and identification technologies, including retinal scans, DNA-based authentication and blockchain encryption.

​IBM Security solutions to deliver digital trust

​IBM Security solutions to deliver digital trust

Discover how IBM Security solutions can help your organization deliver better customer experiences, protect revenue and operate more efficiently through the world’s leading digital trust platform.

Next steps

Discover how IBM Security solutions can help your organization deliver better customer experiences, protect revenue and operate more efficiently through the world’s leading digital trust platform.

Next steps

Deliver digital trust ebook

Explore how to drive revenue growth while protecting your business and brand.

Start your transformation

Learn how to deliver digital trust and protect your business and customer data.

Download the Solution Brief

Save and share this document with colleagues.